TOTAL QUALITY MANAGEMENT
(TQM)
TQM:-
“is a way of thinking about
goals,organisation,processes and people to ensure that the right things are
done right the first time. This thought process can change attitude, behaviour
and hence result for the better”
What does TQM Cover?
•Make an organisation more competitive.
•Establish a new
culture, which will enable growth and longevity.
•Provide a working
environment in which everyone can succeed.
•Reduce stress, waste
and friction
•Build team,
partnership & cooperation
Best practice for successful implementation of TQM?
- Efeective leadership
- Customer satisfication managemnet
- Building a quality culture
- Developing high performance process
- Improving product quality and reliabilty
- Creative and innovation
- Buliding supplier partnership
- Continoues improvement through measurement of quality
- Eliminating root causes of improvment failure cost
Why TQM Initiative Fails
1. Materialstic.
2. Spritulastic.
3. Ritulastic
A TQM PDCA PLAN FOR ACHIVING A QUALITY.
Total quality management ensures that every single employee is
working towards the improvement of work culture, processes, services,
systems and so on to ensure long term success.
Total Quality management can be divided into four categories:
- Plan
- Do
- Check
- Act
Also referred to as PDCA cycle.
Planning Phase
Planning is the most crucial phase of total quality management. In
this phase employees have to come up with their problems and queries
which need to be addressed. They need to come up with the various
challenges they face in their day to day operations and also analyze the
problem’s root cause. Employees are required to do necessary research
and collect relevant data which would help them find solutions to all
the problems.
Doing Phase
In the doing phase, employees develop a solution for the problems
defined in planning phase. Strategies are devised and implemented to
overcome the challenges faced by employees. The effectiveness of
solutions and strategies is also measured in this stage.
Checking Phase
Checking phase is the stage where people actually do a comparison
analysis of before and after data to confirm the effectiveness of the
processes and measure the results.
Acting Phase
In this phase employees document their results and prepare themselves to address other problems.
TQM MODEL ARE
Total Quality Management is a combined effort of both top level management as well as employees of an organization to formulate effective strategies and policies to deliver high quality products which not only meet but also exceed customer satisfaction.
Total Quality management enables employees to focus on quality than
quantity and strive hard to excel in whatever they do. According to
total quality management, customer feedbacks and expectations are most
essential when it comes to formulating and implementing new strategies
to deliver superior products than competitors and eventually yield
higher revenues and profits for the organization.
Credits for the process of total quality management go to many
philosophers and their teachings. Drucker, Juran, Deming, Ishikawa,
Crosby, Feigenbaum and many other individuals who have in due course of
time studied organizational management have contributed effectively to
the process of total quality management.
There are many models of total quality management and it is really
not necessary that every organization should select and implement the
same model.
Following are the various models of total quality management:
- Deming Application Prize
- Malcolm Baldrige Criteria for Performance Excellence
- European Foundation for Quality Management, and
- ISO quality management standards
Customers and their feedbacks are the foundation of every Total
Quality Management model. In simpler words, Total Quality Management
begins with understanding customers, their needs and what they expect
from the organization. Design foolproof processes and systems to collect
customer data, information to further study, analyze and act
accordingly. Such activities not only help you understand your target
customers but also predict customer behaviour.
As a business marketer, you need to know the age group of your target
customers, their preferences and needs. Employees need to know how
their products or services can fulfil customer needs and demands.
Total Quality Management model requires meticulous planning and
research. Every total quality management model integrates customer
feedbacks with relevant information and plans accordingly to design
effective strategies to achieve high quality products.
Strategies formulated to yield better quality products need to be
evaluated and reviewed from time to time. Remember, customers are
satisfied only when products meet their expectations, fulfil their needs
and are value for money. Their overall experience with the organization
needs to be pleasant for them to be happy and return to the
organization even the next time.
Continuous improvements, changes and modifications in the existing
processes according to customer expectations are necessary to yield
higher profits. Processes can’t be same always. If a customer complaints
about a particular product of yours, find out the root cause of
problem. Understand and implement necessary total quality management
models to rectify the problem, remove the defect for a high quality
product.
The successful implementation of Total quality Management model
needs extensive planning and most importantly participation of every
single member who is benefitted out of the organization(Management,
suppliers, clients and even customers). Without the participation of each and every employee, total quality management model would be a complete failure.
Total Quality Management model begins with research and collecting
information about end-users followed by planning and full participation
of employees for successful implementation. Top level Management needs
to make other team members aware of the benefits of total quality
management process, importance of quality to survive in the long run and
how they can implement various TQM models by prioritizing their
customers and their feedbacks.
Thank you
All friends or Reader
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