Budgetary control
Budgetary control
There
are two types of control, namely budgetary and financial. This chapter
concentrates on budgetary control only. This is because financial
control was covered in detail in chapters one and two. Budgetary control
is defined by the Institute of Cost and Management Accountants (CIMA) as:
"The
establishment of budgets relating the responsibilities of executives to
the requirements of a policy, and the continuous comparison of actual
with budgeted results, either to secure by individual action the
objective of that policy, or to provide a basis for its revision".
This chapter is intended to provide:
· An indication and explanation of the importance of budgetary control in marketing as a key marketing control technique
· An overview of the advantages and disadvantages of budgeting
· An introduction to the methods for preparing budgets
· An appreciation of the uses of budgets.
Of
all business activities, budgeting is one of the most important and,
therefore, requires detailed attention. The chapter looks at the concept
of responsibility centres, and the advantages and disadvantages of
budgetary control. It then goes on to look at the detail of budget
construction and the use to which budgets can be put. Like all
management tools, the chapter highlights the need for detailed
information, if the technique is to be used to its fullest advantage.
a) Budget:
· A formal statement of the financial resources set aside for carrying out specific activities in a given period of time.
· It helps to co-ordinate the activities of the organisation.
An example would be an advertising budget or sales force budget.
b) Budgetary control:
· A control technique whereby actual results are compared with budgets.
·
Any differences (variances) are made the responsibility of key
individuals who can either exercise control action or revise the
original budgets.
Budgetary control and responsibility centres;
These enable managers to monitor organisational functions.
A responsibility centre can be defined as any functional unit headed by a manager who is responsible for the activities of that unit.
There are four types of responsibility centres:
a) Revenue centres
Organisational units in which outputs are measured in monetary terms but are not directly compared to input costs.
b) Expense centres
Units where inputs are measured in monetary terms but outputs are not.
c) Profit centres
Where
performance is measured by the difference between revenues (outputs)
and expenditure (inputs). Inter-departmental sales are often made using
"transfer prices".
d) Investment centres
Where outputs are compared with the assets employed in producing them, i.e. ROI.
Advantages of budgeting and budgetary control
There are a number of advantages to budgeting and budgetary control:
·
Compels management to think about the future, which is probably the
most important feature of a budgetary planning and control system.
Forces management to look ahead, to set out detailed plans for achieving
the targets for each department, operation and (ideally) each manager,
to anticipate and give the organisation purpose and direction.
· Promotes coordination and communication.
·
Clearly defines areas of responsibility. Requires managers of budget
centres to be made responsible for the achievement of budget targets for
the operations under their personal control.
·
Provides a basis for performance appraisal (variance analysis). A
budget is basically a yardstick against which actual performance is
measured and assessed. Control is provided by comparisons of actual
results against budget plan. Departures from budget can then be
investigated and the reasons for the differences can be divided into
controllable and non-controllable factors.
· Enables remedial action to be taken as variances emerge.
· Motivates employees by participating in the setting of budgets.
· Improves the allocation of scarce resources.
· Economises management time by using the management by exception principle.
Problems in budgeting
Whilst
budgets may be an essential part of any marketing activity they do have
a number of disadvantages, particularly in perception terms.
· Budgets can be seen as pressure devices imposed by management, thus resulting in:
a) bad labour relations
b) inaccurate record-keeping.
· Departmental conflict arises due to:
a) disputes over resource allocation
b) departments blaming each other if targets are not attained.
· It is difficult to reconcile personal/individual and corporate goals.
·
Waste may arise as managers adopt the view, "we had better spend it or
we will lose it". This is often coupled with "empire building" in order
to enhance the prestige of a department.
Responsibility versus controlling, i.e. some costs are under the influence of more than one person, e.g. power costs.
· Managers may overestimate costs so that they will not be blamed in the future should they overspend.
Characteristics of a budget
A good budget is characterised by the following:
· Participation: involve as many people as possible in drawing up a budget.
· Comprehensiveness: embrace the whole organisation.
· Standards: base it on established standards of performance.
· Flexibility: allow for changing circumstances.
· Feedback: constantly monitor performance.
· Analysis of costs and revenues: this can be done on the basis of product lines, departments or cost centres.
Budget organisation and administration:
In organising and administering a budget system the following characteristics may apply:
a) Budget centres: Units responsible for the preparation of budgets. A budget centre may encompass several cost centres.
b) Budget committee:
This may consist of senior members of the organisation, e.g.
departmental heads and executives (with the managing director as
chairman). Every part of the organisation should be represented on the
committee, so there should be a representative from sales, production,
marketing and so on. Functions of the budget committee include:
· Coordination of the preparation of budgets, including the issue of a manual
· Issuing of timetables for preparation of budgets
· Provision of information to assist budget preparations
· Comparison of actual results with budget and investigation of variances.
c) Budget Officer: Controls the budget administration The job involves:
· liaising between the budget committee and managers responsible for budget preparation
· dealing with budgetary control problems
· ensuring that deadlines are met
· educating people about budgetary control.
d) Budget manual:
This document:
· charts the organization
· details the budget procedures
· contains account codes for items of expenditure and revenue
· timetables the process
· clearly defines the responsibility of persons involved in the budgeting system.
Budget preparation
Firstly,
determine the principal budget factor. This is also known as the key
budget factor or limiting budget factor and is the factor which will
limit the activities of an undertaking. This limits output, e.g. sales,
material or labour.
a)
Sales budget: this involves a realistic sales forecast. This is
prepared in units of each product and also in sales value. Methods of
sales forecasting include:
· sales force opinions
· market research
· statistical methods (correlation analysis and examination of trends)
· mathematical models.
In using these techniques consider:
· company's pricing policy
· general economic and political conditions
· changes in the population
· competition
· consumers' income and tastes
· advertising and other sales promotion techniques
· after sales service
· credit terms offered.
b)
Production budget: expressed in quantitative terms only and is geared
to the sales budget. The production manager's duties include:
· analysis of plant utilization
· work-in-progress budgets.
If requirements exceed capacity he may:
· subcontract
· plan for overtime
· introduce shift work
· hire or buy additional machinery
· The materials purchases budget's both quantitative and financial.
c) Raw materials and purchasing budget:
· The materials usage budget is in quantities.
· The materials purchases budget is both quantitative and financial.
Factors influencing a) and b) include:
· production requirements
· planning stock levels
· storage space
· trends of material prices.
d) Labour budget: is both quantitative and financial. This is influenced by:
· production requirements
· man-hours available
· grades of labour required
· wage rates (union agreements)
· the need for incentives.
e)
Cash budget: a cash plan for a defined period of time. It summarises
monthly receipts and payments. Hence, it highlights monthly surpluses
and deficits of actual cash. Its main uses are:
· to maintain control over a firm's cash requirements, e.g. stock and debtors
·
to enable a firm to take precautionary measures and arrange in advance
for investment and loan facilities whenever cash surpluses or deficits
arises
· to show the feasibility of management's plans in cash terms
· to illustrate the financial impact of changes in management policy, e.g. change of credit terms offered to customers.
Receipts of cash may come from one of the following:
· cash sales
· payments by debtors
· the sale of fixed assets
· the issue of new shares
· the receipt of interest and dividends from investments.
Payments of cash may be for one or more of the following:
· purchase of stocks
· payments of wages or other expenses
· purchase of capital items
· payment of interest, dividends or taxation.
Steps in preparing a cash budget
i) Step 1: set out a pro forma cash budget month by month. Below is a suggested layout.
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Month 1
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Month 2
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Month 3
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$
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$
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$
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Cash receipts
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Receipts from debtors
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Sales of capital items
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Loans received
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Proceeds from share issues
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Any other cash receipts
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Cash payments
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Payments to creditors
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Wages and salaries
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Loan repayments
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Capital expenditure
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Taxation
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Dividends
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Any other cash expenditure
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Receipts less payments
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Opening cash balance b/f
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W
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X
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Y
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Closing cash balance c/f
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X
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Y
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Z
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ii) Step 2: sort out cash receipts from debtors
iii) Step 3: other income
iv) Step 4: sort out cash payments to suppliers
v) Step 5: establish other cash payments in the month
Figure 4.1 shows the composition of a master budget analysis.
Figure 4.1 Composition of a master budget
OPERATING BUDGET
|
FINANCIAL BUDGET
|
consists of:-
|
consists of
|
Budget P/L acc: get:
|
Cash budget
|
Production budget
|
Balance sheet
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Materials budget
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Funds statement
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Labour budget
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Admin. budget
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Stocks budget
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f) Other budgets:
These include budgets for:
· administration
· research and development
· selling and distribution expenses
· capital expenditures
· working capital (debtors and creditors).
The master budget (figure 4.1) illustrates this. Now attempt exercise 4.1.
Exercise 4.1 Budgeting I
Draw up a cash budget for D. Sithole
showing the balance at the end of each month, from the following
information provided by her for the six months ended 31 December 19X2.
a) Opening Cash $ 1,200.
|
19X2
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19X3
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Sales at $20 per unit
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MAR
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APR
|
MAY
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JUN
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JUL
|
AUG
|
SEP
|
OCT
|
NOV
|
DEC
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JAN
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FEB
|
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260
|
200
|
320
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290
|
400
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300
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350
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400
|
390
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400
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260
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250
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Cash is received for sales after 3 months following the sales.
c) Production in units: 240
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270
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300
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320
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350
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370
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380
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340
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310
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260
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250
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d) Raw materials cost $5/unit. Of this 80% is paid in the month of production and 20% after production.
e) Direct labour costs of $8/unit are payable in the month of production.
f)
Variable expenses are $2/unit. Of this 50% is paid in the same month as
production and 50% in the month following production.
g) Fixed expenses are $400/month payable each month.
h) Machinery costing $2,000 to be paid for in October 19X2.
i) Will receive a legacy of $ 2,500 in December 19X2.
j) Drawings to be $300/month.
An example
A sugar cane farm in the Lowveld district may devise an operating budget as follows:
· Cultivation
· Irrigation
· Field maintenance
· Harvesting
· Transportation.
With
each operation, there will be costs for labour, materials and machinery
usage. Therefore, for e.g. harvesting, these may include four
resources, namely:
· Labour:
-cutting
-sundry
· Tractors
· Cane trailers
· Implements and sundries.
Having
identified cost centres, the next step will be to make a quantitative
calculation of the resources to be used, and to further break this down
to shorter periods, say, one month or three months. The length of period
chosen is important in that the shorter it is, the greater the control
that can be exercised by the budget but the greater the expense in
preparation of the budget and reporting of any variances.
The quantitative budget for harvesting may be calculated as shown in figure 4.2.
Figure 4.2 Quantitative harvesting budget
Harvesting
|
1st quarter
|
2nd quarter
|
3rd quarter
|
4th quarter
|
Labour
|
|
|
|
|
Cutting
|
nil
|
9,000 tonnes
|
16,000 tonnes
|
10,000 tonnes
|
Sundry
|
nil
|
300 man days
|
450 man days
|
450 man days
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Tractors
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nil
|
630 hours
|
1,100 hours
|
700 hours
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Cane trailers
|
nil
|
9,000 tonnes
|
16,000 tonnes
|
10,000 tonnes
|
Imp, & sundries
|
nil
|
9,000 tonnes
|
16,000 tonnes
|
10,000 tonnes
|
Each
item is measured in different quantitative units - tonnes of cane, man
days etc.-and depends on individual judgement of which is the best unit
to use.
Once
the budget in quantitative terms has been prepared, unit costs can then
be allocated to the individual items to arrive at a budget for
harvesting in financial terms as shown in table 4.2.
Charge out costs
In
table 4.2 tractors have a unit cost of $7.50 per hour - machines like
tractors have a whole range of costs like fuel and oil, repairs and
maintenance, driver, licence, road tax and insurance and depreciation.
Some of the costs are fixed, e.g. depreciation and insurance, whereas
some vary directly with use of the tractor, e.g. fuel and oil. Other
costs such as repairs are unpredictable and may be very high or low - an
estimated figure based on past experience.
Figure 4.3 Harvesting cost budget
Item harvesting
|
Unit cost
|
1st quarter
|
2nd quarter
|
3rd quarter
|
4th quarter
|
Total
|
Labour
|
|
|
|
|
|
|
Cutting
|
$0.75 per tonne
|
-
|
6,750
|
12,000
|
7,500
|
26,250
|
Sundry
|
$2.50 per day
|
-
|
750
|
1,125
|
1,125
|
3,000
|
Tractors
|
$7.50 per hour
|
-
|
4,725
|
8,250
|
5,250
|
18,225
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Cane Trailers
|
$0.15 per tonne
|
-
|
1,350
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2,400
|
1,500
|
5,250
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Imp. & sundries
|
$0.25 per tonne
|
-
|
2,250
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4,000
|
2,500
|
8,750
|
|
|
-
|
$15,825
|
$27,775
|
$17,875
|
$61,475
|
So, overall operating cost of the tractor for the year may be budgeted as shown in figure 4.4.
If
the tractor is used for more than 1,000 hours then there will be an
over-recovery on its operational costs and if used for less than 1,000
hours there will be under-recovery, i.e. in the first instance making an
internal 'profit' and in the second a 'loss'.
Figure 4.4 Tractor costs
|
|
Unit rate
|
Cost per annum (1,000 hours)
|
($)
|
($)
|
Fixed costs
|
Depreciation
|
2,000.00
|
2,000.00
|
|
Licence and insurance
|
200.00
|
200.00
|
|
Driver
|
100.00 per month
|
1,200.00
|
|
Repairs
|
600.00 per annum
|
600.00
|
Variable costs
|
Fuel and oil
|
2.00 per hour
|
2,000.00
|
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Maintenance
|
3.00 per 200 hours
|
1,500.00
|
|
|
|
7,500.00
|
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No. of hours used
|
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1,000.00
|
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Cost per hour
|
|
7.50
|
Master budget
The
master budget for the sugar cane farm may be as shown in figure 4.5.
The budget represents an overall objective for the farm for the whole
year ahead, expressed in financial terms.
Table 4.5 Operating budget for sugar cane farm 19X4
|
1st quarter
|
2nd quarter
|
3rd quarter
|
4th quarter
|
Total $
|
Revenue from cane
|
|
130,000
|
250,000
|
120,000
|
500,000
|
Less: Costs
|
|
|
|
|
|
|
Cultivation
|
37,261
|
48,268
|
42,368
|
55,416
|
183,313
|
|
Irrigation
|
7,278
|
15,297
|
18,473
|
11,329
|
52,377
|
|
Field maintenance
|
4,826
|
12,923
|
15,991
|
7,262
|
41,002
|
|
Harvesting
|
-
|
15,825
|
27,775
|
17,875
|
61,475
|
|
Transportation
|
-
|
14,100
|
24,750
|
15,750
|
54,600
|
|
49,365
|
106,413
|
129,357
|
107,632
|
392,767
|
Add: Opening valuation
|
85,800
|
135,165
|
112,240
|
94,260
|
85,800
|
|
135,165
|
241,578
|
241,597
|
201,892
|
478,567
|
Less: Closing valuation
|
135,165
|
112,240
|
94,260
|
90,290
|
90,290
|
Net crop cost
|
-
|
129,338
|
147,337
|
111,602
|
388,277
|
Gross surplus
|
-
|
66,200
|
102,663
|
8,398
|
111,723
|
Less: Overheads
|
5,876
|
7,361
|
7,486
|
5,321
|
26,044
|
Net profitless)
|
(5,876)
|
(6,699)
|
95,177
|
3,077
|
85,679
|
Once the operating budget has been prepared, two further budgets can be done, namely:
i. Balance sheet at the end of the year.
ii.
Cash flow budget which shows the amount of cash necessary to support
the operating budget. It is of great importance that the business has
sufficient funds to support the planned operational budget.
Reporting back
During
the year the management accountant will prepare statements, as quickly
as possible after each operating period, in our example, each quarter,
setting out the actual operating costs against the budgeted costs. This
statement will calculate the difference between the 'budgeted' and the
'actual' cost, which is called the 'variance'.
There
are many ways in which management accounts can be prepared. To continue
with our example of harvesting on the sugar cane farm, management
accounts at the end of the third quarter can be presented as shown in
figure 4.6.
Figure 4.6 Management accounts - actual costs against budget costs Management accounts for sugar cane farm 3rd quarter 19X4
Item Harvesting
|
3rd quarter
|
Year to date
|
Actual
|
Budget
|
Variance
|
Actual
|
Budget
|
Variance
|
Labour
|
|
|
|
|
|
|
|
- Cutting
|
12,200
|
12,000
|
(200)
|
19,060
|
18,750
|
(310)
|
|
- Sundry
|
742
|
1,125
|
383
|
1,584
|
1,875
|
291
|
Tractors
|
9,375
|
8,250
|
(1,125)
|
13,500
|
12,975
|
(525)
|
Cane trailers
|
1,678
|
2,400
|
722
|
2,505
|
3,750
|
1,245
|
Imp & sundries
|
4,270
|
4,000
|
(270)
|
6,513
|
6,250
|
(263)
|
|
28,265
|
27,775
|
(490)
|
43,162
|
43,600
|
438
|
Here,
actual harvesting costs for the 3rd quarter are $28,265 against a
budget of $27,775 indicating an increase of $490 whilst the cumulative
figure for the year to date shows an overall saving of $438. It appears
that actual costs are less than budgeted costs, so the harvesting
operations are proceeding within the budget set and satisfactory.
However, a further look may reveal that this may not be the case. The
budget was based on a cane tonnage cut of 16,000 tonnes in the 3rd
quarter and a cumulative tonnage of 25,000. If these tonnages have been
achieved then the statement will be satisfactory. If the actual
production was much higher than budgeted then these costs represent a
very considerable saving, even though only a marginal saving is shown by
the variance. Similarly, if the actual tonnage was significantly less
than budgeted, then what is indicated as a marginal saving in the
variance may, in fact, be a considerable overspending.
Price and quantity variances
Just
to state that there is a variance on a particular item of expenditure
does not really mean a lot. Most costs are composed of two elements -
the quantity used and the price per unit. A variance between the actual
cost of an item and its budgeted cost may be due to one or both of these
factors. Apparent similarity between budgeted and actual costs may hide
significant compensating variances between price and usage.
For
example, say it is budgeted to take 300 man days at $3.00 per man day -
giving a total budgeted cost of $900.00. The actual cost on completion
was $875.00, showing a saving of $25.00. Further investigations may
reveal that the job took 250 man days at a daily rate of $3.50 - a
favourable usage variance but a very unfavourable price variance.
Management may therefore need to investigate some significant variances
revealed by further analysis, which a comparison of the total costs
would not have revealed. Price and usage variances for major items of
expense are discussed below.
Labour
The
difference between actual labour costs and budgeted or standard labour
costs is known as direct wages variance. This variance may arise due to a
difference in the amount of labour used or the price per unit of
labour, i.e. the wage rate. The direct wages variance can be split into:
i)
Wage rate variance: the wage rate was higher or lower than budgeted,
e.g. using more unskilled labour, or working overtime at a higher rate.
ii)
Labour efficiency variance: arises when the actual time spent on a
particular job is higher or lower than the standard labour hours
specified, e.g. breakdown of a machine.
Materials
The variance for materials cost could also be split into price and usage elements:
i)
Material price variance: arises when the actual unit price is greater
or lower than budgeted. Could be due to inflation, discounts,
alternative suppliers etc.
ii)
Material quantity variance: arises when the actual amount of material
used is greater or lower than the amount specified in the budget, e.g. a
budgeted fertiliser at 350 kg per hectare may be increased or decreased
when the actual fertiliser is applied, giving rise to a usage variance.
Overheads
Again, overhead variance can be split into:
i)
Overhead volume variance: where overheads are taken into the cost
centres, a production higher or lower than budgeted will cause an
over-or under-absorption of overheads.
ii)
Overhead expenditure variance: where the actual overhead expenditure is
higher or lower than that budgeted for the level of output actually
produced.
Calculation of price and usage variances
The price and usage variance are calculated as follows:
Price variance = (budgeted price - actual price) X actual quantity
Usage variance = (budgeted quantity - actual quantity) X budgeted price
Now attempt exercise 4.2.
Exercise 4.2 Computation of labour variances
It
was budgeted that it would take 200 man days at $10.00 per day to
complete the task costing $2,000.00 when the actual cost was $1,875.00,
being 150 man days at $12.50 per day. Calculate:
i) Price variance
ii) Usage variance
Comment briefly on the results of your calculation.
Producing
information in management accounting form is expensive in terms of the
time and effort involved. It will be very wasteful if the information
once produced is not put into effective use.
There are five parts to an effective cost control system. These are:
a) preparation of budgets
b) communicating and agreeing budgets with all concerned
c) having an accounting system that will record all actual costs
d)
preparing statements that will compare actual costs with budgets,
showing any variances and disclosing the reasons for them, and
e) taking any appropriate action based on the analysis of the variances in d) above.
Action(s)
that can be taken when a significant variance has been revealed will
depend on the nature of the variance itself. Some variances can be
identified to a specific department and it is within that department's
control to take corrective action. Other variances might prove to be
much more difficult, and sometimes impossible, to control.
Variances
revealed are historic. They show what happened last month or last
quarter and no amount of analysis and discussion can alter that.
However, they can be used to influence managerial action in future
periods.
After
a budgeting system has been in operation for some time, there is a
tendency for next year's budget to be justified by reference to the
actual levels being achieved at present. In fact this is part of the
financial analysis discussed so far, but the proper analysis process
takes into account all the changes which should affect the future
activities of the company. Even using such an analytical base, some
businesses find that historical comparisons, and particularly the
current level of constraints on resources, can inhibit really innovative
changes in budgets. This can cause a severe handicap for the business
because the budget should be the first year of the long range plan.
Thus, if changes are not started in the budget period, it will be
difficult for the business to make the progress necessary to achieve
longer term objectives.
One
way of breaking out of this cyclical budgeting problem is to go back to
basics and develop the budget from an assumption of no existing
resources (that is, a zero base). This means all resources will have to
be justified and the chosen way of achieving any specified objectives
will have to be compared with the alternatives. For example, in the
sales area, the current existing field sales force will be ignored, and
the optimum way of achieving the sales objectives in that particular
market for the particular goods or services should be developed. This
might not include any field sales force, or a different-sized team, and
the company then has to plan how to implement this new strategy.
The
obvious problem of this zero-base budgeting process is the massive
amount of managerial time needed to carry out the exercise. Hence, some
companies carry out the full process every five years, but in that year
the business can almost grind to a halt. Thus, an alternative way is to
look in depth at one area of the business each year on a rolling basis,
so that each sector does a zero base budget every five years or so.
Budgeting
Budgetary control
Budget preparation
Management action and cost control
Master budget
Price and quantity variance
Responsibility centres
Zero based budgeting