TOTAL QUALITY MANAGEMENT
(TQM)
TQM:-
“is a way of thinking about
goals,organisation,processes and people to ensure that the right things are
done right the first time. This thought process can change attitude, behaviour
and hence result for the better”
What does TQM Cover?
         •Make an organisation more competitive.
                  •Establish a new
culture, which will enable growth and longevity.
         •Provide a working
environment in which everyone can succeed. 
•Reduce stress, waste
and friction 
•Build team,
partnership & cooperation  
Best practice for successful implementation of TQM?
- Efeective leadership
- Customer satisfication managemnet
- Building a quality culture
- Developing high performance process
- Improving product quality and reliabilty
- Creative and innovation
- Buliding supplier partnership
- Continoues improvement through measurement of quality
- Eliminating root causes of improvment failure cost
Why TQM Initiative Fails
1. Materialstic.
2. Spritulastic.
3. Ritulastic
A TQM PDCA PLAN FOR ACHIVING A QUALITY.
Total quality management ensures that every single employee is 
working towards the improvement of work culture, processes, services, 
systems and so on to ensure long term success.
Total Quality management can be divided into four categories:
- Plan
- Do
- Check
- Act
Also referred to as PDCA cycle.
Planning Phase
         Planning is the most crucial phase of total quality management. In 
this phase employees have to come up with their problems and queries 
which need to be addressed. They need to come up with the various 
challenges they face in their day to day operations and also analyze the
 problem’s root cause. Employees are required to do necessary research 
and collect relevant data which would help them find solutions to all 
the problems.
Doing Phase
         In the doing phase, employees develop a solution for the problems 
defined in planning phase. Strategies are devised and implemented to 
overcome the challenges faced by employees. The effectiveness of 
solutions and strategies is also measured in this stage.
Checking Phase
         Checking phase is the stage where people actually do a comparison 
analysis of before and after data to confirm the effectiveness of the 
processes and measure the results.
Acting Phase
         In this phase employees document their results and prepare themselves to address other problems.
TQM MODEL ARE
Total Quality Management is a combined effort of both top level management as well as employees of an organization to formulate effective strategies and policies to deliver high quality products which not only meet but also exceed customer satisfaction.
         Total Quality management enables employees to focus on quality than 
quantity and strive hard to excel in whatever they do. According to 
total quality management, customer feedbacks and expectations are most 
essential when it comes to formulating and implementing new strategies 
to deliver superior products than competitors and eventually yield 
higher revenues and profits for the organization.
         Credits for the process of total quality management go to many 
philosophers and their teachings. Drucker, Juran, Deming, Ishikawa, 
Crosby, Feigenbaum and many other individuals who have in due course of 
time studied organizational management have contributed effectively to 
the process of total quality management.
         There are many models of total quality management and it is really 
not necessary that every organization should select and implement the 
same model.
Following are the various models of total quality management:
- Deming Application Prize
- Malcolm Baldrige Criteria for Performance Excellence
- European Foundation for Quality Management, and
- ISO quality management standards
         Customers and their feedbacks are the foundation of every Total 
Quality Management model. In simpler words, Total Quality Management 
begins with understanding customers, their needs and what they expect 
from the organization. Design foolproof processes and systems to collect
 customer data, information to further study, analyze and act 
accordingly. Such activities not only help you understand your target 
customers but also predict customer behaviour.
         As a business marketer, you need to know the age group of your target
 customers, their preferences and needs. Employees need to know how 
their products or services can fulfil customer needs and demands.
         Total Quality Management model requires meticulous planning and 
research. Every total quality management model integrates customer 
feedbacks with relevant information and plans accordingly to design 
effective strategies to achieve high quality products.
         Strategies formulated to yield better quality products need to be 
evaluated and reviewed from time to time. Remember, customers are 
satisfied only when products meet their expectations, fulfil their needs
 and are value for money. Their overall experience with the organization
 needs to be pleasant for them to be happy and return to the 
organization even the next time.
         Continuous improvements, changes and modifications in the existing 
processes according to customer expectations are necessary to yield 
higher profits. Processes can’t be same always. If a customer complaints
 about a particular product of yours, find out the root cause of 
problem. Understand and implement necessary total quality management 
models to rectify the problem, remove the defect for a high quality 
product.
        The successful implementation of Total quality Management model 
needs extensive planning and most importantly participation of every 
single member who is benefitted out of the organization(Management, 
suppliers, clients and even customers). Without the participation of each and every employee, total quality management model would be a complete failure.
        Total Quality Management model begins with research and collecting 
information about end-users followed by planning and full participation 
of employees for successful implementation. Top level Management needs 
to make other team members aware of the benefits of total quality 
management process, importance of quality to survive in the long run and
 how they can implement various TQM models by prioritizing their 
customers and their feedbacks.
Thank you
All friends or Reader
WHAT
DOES TQM COVERHAT
DOES TQM C
 
 
